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Yahoo Takes One More Step Away From Competing In Paid Search

Yahoo! Search Marketing AmbassadorI reported earlier that Yahoo wasn’t allowing new advertisers join the Yahoo Ambassador program, but it seems much worse then that. I reported at the Search Engine Roundtable and we have reports at PPC Hero that Yahoo is closing down the whole program as of September 30th.

Yahoo sent their ambassadors emails that read:

The Yahoo! Ambassador program was specifically developed to help marketers drive sales leads to their clients. For the last four years, Yahoo! has made an effort to enhance the program to provide the greatest added value to our users. After a thorough evaluation of the program, we have decided to discontinue the program. The Ambassador Program, except for the limited use of the Ambassador Logo as noted below, shall be terminated as of September 30, 2008.

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