Yahoo! Gives 2nd SearchLight Award

So amid the restructuring Yahoo! had time to give out the second annual SearchLight awards today.

As their press release states:

The Yahoo! 2nd Annual Searchlight Award winner is Avenue A|Razorfish for their “Your Choice, Your Chase” campaign! Avenue A|Razorfish was a finalist last year at the first-ever Searchlight Awards. This year, Senior Search Account Manager Steve Capone provided solid research to show the benefits of using broad keywords to drive brand awareness for Chase. The campaign also focused on how the Chase microsite delivered the right product with the right rewards to interested customers. Avenue A|Razorfish is an interactive services firm that helps companies use the online channel as a marketing and business tool.

Not surprising since the other three spent very little time discussing how search was part of their overall campaigns.....

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