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Yahoo Adds Click Filter Report

Yahoo announced a new reporting feature in the search marketing portal that enables advertisers to see which clicks Yahoo has deemed to be invalid. The report is named the "Click Filter Report" and is available by clicking the “Reports” tab, then selecting “Click Filter” under the “Traffic Quality Reports” section in the Reports Navigator on the left side of the screen.

In this report, you can see exactly which clicks Yahoo is classifying as clicks that were not from a valid source. These clicks you won't be billed for, according to Yahoo. Yahoo said they created the report for three reasons:

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