Many sites relies on affiliate marketing to pay their bills. Pandia discusses search engine optimization with Play65, a company running a backgammon affiliate program.
“Affiliate marketing is a method of promoting web businesses in which an affiliate is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts.” So says the Wikipedia.
Indeed it is. In return for bringing a paying customer to their web pages, most affiliate sites are willing to pay you, the webmaster, a certain percentage of the price. Variants include pay per click, pay per lead (registrants), or fixed commissions for each sale.
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