What Happens After Google Buys A Company?

Many people have posed the question: why does Google seem to often fail to efficiently integrate or develop companies and properties it has acquired? Early mobile social network DodgeBall is the most obvious example of one that has seemed to languish. But as TechCrunchIT points out there are others and, more specifically, often a long delay between the time of a company’s acquisition and its “re-emergence” with a Google identity.

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