Gord Hotchkiss did an interesting interview of Matt Cutts a while back, which I posted about here on Search Engine Watch. One of the major points in this interview was that increased personalization of search will make life much more difficult for black hat SEOs and link spamming schemes.
With that in mind, webmasters everywhere need to think about who they should target for link marketing campaigns and web marketing campaigns. This type of marketing is still going to be a critical component of a web marketing strategy, and it's important to focus your efforts in the best manner possible.
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