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The 301 Redirect Headache

Moving Web pages that have been indexed by search engines to a new URL via a 301 permanent redirect can cause serious dips in traffic once the search engines discover that the old page has moved. This is a headache that must be planned for whenever anyone considers changing the addresses of their Web pages, for whatever reason.

Barry Schwartz at Search Engine Roundtable last week highlighted a discussion at Google Groups in which Google's Adam Lasnik claimed that it only takes them a "couple of weeks for things to smooth out."

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