SEM News: SearchCap: The Day In Search, March 11, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google: It's Official, We Own DoubleClick
With the EU's blessing, Google has finally acquired DoubleClick after nearly a year in trying. Google has blogged that the acquisition has been completed, with CEO Eric Schmidt saying: Integration work can now begin, with detailed plans to come There may be a "reduction in headcount" as Google...
EU Approves Google-DoubleClick Acquisition
The European Commission has approved the Google acquisition of DoubleClick valued at $3.1 billion. The EU started their investigation in November 2007. The commission found that the "transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets."...
Google Expects To Be "Very Significant" In Display Ad Segment
Display advertising currently represents about 32 percent of total US online advertising according to the IAB. That's roughly $6.7 billion. Google already dominates the roughly $8.5 billion US search market. But Google's Tim Armstrong told the Bear Stearns Media Conference in Palm Beach, Florida yesterday that Google expects, in the...
Search Biz: DoubleClick To See Layoffs? Walmart Drops The "Google PC" & More
Today in Search Biz: Those Linux-based "Google PCs" didn't sell like hotcakes, says Walmart. Yahoo gets a small paid search distribution deal with LiveDeal. The fight for IAC continues, DoubleClick may see layoffs after Google takes over, and Yahoo's old CEO might be partnering with a Steven Spielberg-backed network...
Optimize Local Events With hCalendar Microformat
I've run across a number of local business sites which offer event calendars of some sort, and many of these companies may not be aware that they can and should add hCalendar Microformat to their pages to further optimize them for both search and user-experience. I've previously recommended hCard...
Judge Denies Punitive Damages In Viacom Vs. YouTube Case
Viacom Denied Punitive Damages In YouTube Suit from the Silicon Valley Insider reports a US District Court has denied Viacom's request for punitive damages against Google over the YouTube copyright claims. Judge Louis Stanton said "common-law punitive damages cannot be recovered under the Copyright Act," and denied Viacom's action against...
Search Illustrated: The Anatomy Of Successful Paid Search Ads
Although occasionally used on its own, paid search can be a great complement to an organic optimization strategy. Research has shown that having a presence in both natural and paid results increases the overall likelihood of receiving a click. This week's infographic breaks down some of the main ways...
10 Tips For A More Effective Paid Search Campaign
Chances are if you're reading this you're either running a cost-per-click (CPC) advertising campaign or are considering it. So you probably know that CPC advertising involves selecting a set of keywords and writing an ad to appear when someone searches for that keyword in the major search engines. And...
SMX Social Media Long Beach - Early Bird Expiring
Marketing on social media sites. What works. What doesn't. That's what you'll learn and SMX Social Media. And time is almost up to get a great rate on your ticket for SMX Social Media in Long Beach, CA, April 22-23. Register today to lock in the incredible early bird rate...