SEM News: SearchCap: The Day In Search, June 10, 2008

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

Google Adds
Numeric Scale And CSV Downloads To Google Trends
Google Trends has been a popular tool since its launch in 2006. It is one
of several free tools that provides some helpful insight into search query
popularity and by extension search volumes (although the tool doesn’t
explicitly report on search volumes). Since launch Google has added
features, such as…
Trust the
Linkers, Not The Links
As much as I hate to pile on, run it into the ground, or beat a dead
horse, when the topic is link bait I can’t resist, thus this week’s Link
Week column. The recent fake-news-story-as-successful-link-bait event and
the surrounding firestorm has bugged me and had me thinking, which…
Landing
Pages: Part of the Site, or Part of the Ad?
Quick question: how do you think of your landing pages? (a) As part of
your site. (b) As part of your ads. When you reflect on it, the answer
probably should be a little of both. For most online marketing campaigns,
landing pages are transitional — a bridge from the…
Smooth
Sailing Through The Rough Waters Of A Down Economy
Economic waves rise and fall and Internet retailers are as vulnerable to
capsizing as any business. Why do some local businesses seem to ride it
out more easily than others? What can you do to help your business stick
around until the next break in the storm? Here are…
McCain
Using Google To Vet VP Candidates
According to Reuters presumptive Republican nominee John McCain is using
Google as a tool to do background checks on potential running mates: "You
know, basically it’s a Google," he said to laughter at a fund-raising
luncheon when asked how the selection process was going. "What you can
find out now…
Search
Illustrated: Search World 2008
Search engine results aren’t realized simply from optimizing your web site
anymore. This week’s infographic shows that gaining an understanding of
the multi-channel nature of the Internet is key to successful online
marketing campaigns:…
Instant
(Bad) Karma’s Gonna Get Ya: AdWords Account Quality At Startup
This one’s for all of you consultants, agencies, and in-house SEM’s who
find themselves "inheriting" a sloppily-built account started by someone
else. It’s also a cautionary tale for anyone thinking about "casually"
starting out an AdWords account. Hopefully I’ll save you some cash today,
but in particular I hope…