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SearchCap: The Day In Search, Feb. 5, 2007

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:

From Search Engine Land:

  • Google Releases
    New Link Reporting Tools

    For years, Google’s link: command (and see here) has deliberately failed to
    show all the links to a website. This came out of Google’s fear that site
    owners simply wanted the data to try and manipulate rankings — which was
    pretty true. Instead, they only provided a sampling of…

  • ClickZ/JupiterResearch
    Wants Your Input

    ClickZ and JupiterResearch are doing their semi-annual Search Marketing
    executive survey, and want your participation. This survey will capture what
    strategies search marketers are pursuing, what features and tools are most
    important to them and where marketers are spending their search dollars. It’s
    a short, 25-question survey, and your responses…

  • Local Search
    Best Practices

    Kevin Newcomb at Search Engine Watch points to Michael Gray’s blog, where Gray
    has just begun a kind of all-star line-up of interviews on “local search tips,
    tricks and secrets” with some industry leading practitioners. These are
    in-depth discussions and most will be worth taking a look at….

  • Searching For
    Super Bowl XLI

    The Super Bowl is known by advertisers as one of the biggest marketing events
    of the year, but do search ads play a part of that? Reprise Media released
    this years Super Bowl Search Marketing Scorecard that explains that although
    there were improvements from last year, this year was still…

  • A Widgets
    Supersite

    Fond of Yahoo Widgets or Google Gadgets? A new site called Widgipedia.com lets
    you search and browse for web and desktop-based mini-applications across a
    number of different platforms. Widgets can be found in the Widgipedia gallery
    by browsing, identifying items in the ?tag cloud,? or by searching, including
    a smart…

  • Will Tagging
    Replace The Dewey Decimal System?

    I’ve long held the view that while tagging can be useful for improving some
    types of searches, tagging also has problems that can inject noise or
    ambiguity and actually muddy search results. Nonetheless, tagging is clearly
    not a fad, and it may even eventually replace hierarchal indexing systems used
    by…

  • FAST Introduces
    Private-Label Contextual Ad System

    Enterprise search firm FAST has launched AdMomentum, a contextual advertising
    system that let’s publishers manage and serve their own advertisements,
    bypassing Google, Yahoo and other third-party contextual advertising services.
    FAST calls the platform a “revenue engine,” and is targeting small & medium
    sized enterprises and vertical search sites. “The major…

  • Major UK Mobile
    Companies Look To Start Mobile Search Engine

    Mobile giants plot secret rival to Google from the Sunday Telegraph reports
    that UK mobile operators and one American mobile operator are looking to build
    out a mobile search engine that will compete with Google and Yahoo….

  • The Links That
    Can’t Be Baited

    This linkbait buzz is starting to wear a little. Please don’t get the wrong
    idea. I’m very much pro-linkbait. I’m a fan. Guys like Nick Wilson, Rand
    Fishkin, Todd Malicoat, Andy Hagans and Aaron Wall are geniuses in how they
    hook links. But while linkbaiting may be glamorous, what about the…

  • Google’s Click
    Fraud Team Writes On Commonly Raised Concerns

    The Google AdWords Blog wrote a blog entry introducing us to the Google click
    fraud team and describing some of the most common questions and concerns on
    click fraud. Here are some of the highlights from the post….

  • SEOmoz Launches
    YOUmoz Group SEM Blog

    Over the weekend, search marketing blog SEOmoz launched a new design and
    section of of the site named YOUmoz. YOUmoz is a place you can go and post
    your own content or rate the posts that others submit. You can listen to an
    MP3 file of all the new features…

  • Krillion
    Launches ‘Actionable Local Search’

    Joining the ranks of a small but growing list of companies trying to connect
    online product research and offline buying, Krillion launched this morning.
    Other companies offering local product information to varying degrees in this
    segment are ShopLocal, StepUp, NearbyNow, Yokel, CNET, Froogle, Become.com and
    data provider Channel Intelligence….

  • New Panama
    Ranking System For Yahoo Ads Launches Today

    Today, Yahoo will flip the switch for the new “Marketplace Design” algorithm
    in the US market, the system commonly known as Panama. Parts of Panama have
    already gone live in the past few weeks. But throughout today, Yahoo will be
    rolling out the last piece — a new ranking algorithm…

  • YouTube Pulls
    Videos That May Not Violate DMCA Law

    Friday I reported that Google said they would comply with a demand from Viacom
    to remove content from YouTube. But how did Viacom determine what was
    infringing? By way of Techmeme, Jim Moore reports his video of a Sunday night
    dinner seems to have been yanked due to Viacom simply…

  • National Pork
    Board Says Sorry About The Breastfeeding Thing

    An Update on the “Pigsteria” and the Mother’s Milk Bank Fundraiser from
    Jennifer Laycock covers that the National Pork Board has now apologized to her
    over the legal threat about her using “The Other White Milk” as a slogan on
    shirts supporting breastfeeding. Great to hear! Background from us…

  • Please Take
    Search Engine Land’s Reader Survey

    I’ve got a special request of our Search Engine Land visitors and SearchCap
    newsletter readers. Take our reader survey! Please? If helping us keep the
    lights on isn’t enough of an incentive, we’ll toss in a chance to win a ticket
    to our upcoming SMX: Search Marketing Expo event in…

  • Google Ramps Up
    Personalized Search

    Google is stepping up the push into personalized search results. A new change
    announced today should cause many more people to take up the service. In turn,
    the growth of personalized search should have a dramatic impact on search
    marketers as the days of “same results, all around” eventually come…

  • National Pork
    Board Says: Breastfeeding Is A Viable Trademark Threat

    Jennifer Laycock’s battle against the National Pork Board over her “The Other
    White Milk” slogan for breastfeeding t-shirts continues to pick up support. as
    you can see here at Techmeme. After I did my own write-up about the case
    yesterday, I followed my own advice and emailed the board. I…

  • New Yahoo ‘OurCity’
    Local Mashups

    Om Malik writes about Yahoo testing new local mashups (called “OurCity”) in
    India, involving content from Flickr, Del.icio.us, Upcoming and news. As Om
    points out, what’s missing is maps (and maybe video). But this is an
    interesting further push into community/social media in the local space for
    Yahoo. The interface…

Search News Headlines From Elsewhere:

[Source: Search Engine Land: News About Search Engines & Search Marketing]

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