I’m happy to formally announce that Search Engine Land has joined John
Battelle’s Federated Media
advertising network. Yes, we’re still selling our own advertising directly (and
our team is more than
happy to help!). Yes, we’re still doing our own thing editorially and owned
by our parent, Third Door Media.
Partnering with FM allows us to try some other ad formats and be part of a great
collection of other
independent authors.
One of the things FM has
pioneered is conversational marketing, where brands want to spark discussion
among pundits, analysts and others. It’s a new thing, and potentially risky if
authors don’t let their audiences know what’s going on. Since I’m about to
participate in my first such conversational marketing campaign, here’s what’s
up.
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...
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