SEM News: Q&A With Microsoft On Proposed Yahoo Purchase: 2+2 = #1

Greg Sterling and I have just finished a short Q&A with Microsoft's Yusuf Mehdi, senior vice president of strategic partnerships, about his company's bid to acquire Microsoft. How does Microsoft plan to integrate Yahoo, if its proposal wins? The plan right now is one more about how the two companies will coordinate to figure out those details, rather than one already outlining which products will survive. But without a specific plan like that, how does Microsoft justify the huge sum it wants to spend? Two plus two equals one, is the answer -- Microsoft thinks both it and Yahoo are number two players to Google's number one and that combined, they can rival the Big G. Our Q&A is below.

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