SEM News: Privacy Policies and Search Engines

A few weeks back, I started wondering about whether or not search engines might care whether a web site had a privacy policy or not. Is the content of a page less relevant or more relevant if there's a link on it to information about how any data collected about visitors might be used? Probably not.

But it's possible that a search engine might consider that the source of content is more trustworthy, and more authoritative if it does include such a page. And that may make a difference...

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