ClickZ's Kate Kaye wrote an interesting article yesterday on the revenue that is flowing into local video ads on newspaper websites. Interestingly, newspapers beat out local television station websites for video ad revenues according to a recent Borrell Report.
Though the $371 million expected to be spent on local video this year only represents about 5 percent of the $7.7 billion total for all local online ads, it will be more than double the amount spent last year. $5 billion is expected by 2012, which is more than the amount currently spent on online banner ads and listings.
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