Niched Portals and Vertical Search: The Catch Phrases of 2007

Seems 2007 is going to be the year of niched portals and vertical search.

Microsoft is buying Medstory, a health information search engine, and furthering their move into niched portals and vertical search. In China they have started development on a job search engine.

Yahoo is doing the same thing: business search in China, community portals covering specific audiences like Pontiac owners, investors and health sites.

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