Microsoft Goes After Google’s PageRank With BrowseRank

Microsoft tries to one-up Google PageRank from News.com reports on a research paper from Microsoft named “BrowseRank: Letting Web Users Vote for Page Importance (<a href=” PDF).

The paper describes the downside of Google’s PageRank algorithm and describes how Microsoft’s “BrowseRank” algorithm fills in the holes. BrowseRank uses browsing behavior, such as analyzing a user’s web browsing history for relational data, to add into the mix. In addition, the paper describes that they look at how long a user stayed on a particular page. They believe BrowseRank is much more reliable in “inferring page importance” than PageRank and TrustRank algorithms. Stephan at News.com does a nice job summarizing the research paper, which you can find more of at this page.

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