Marketing
“Not to go international would be like walking into a room of 100 people and only selling to five.” World domination with CNNMoney.
Going online can boost the tiniest company. Check out these 10 Tips for entrepreneurs.
When you’re talking search, it’s ROI, ROI, ROI
E-mail on the rhythm method—it really works!
Search and RSS
Very very cool keyword tool
Talked about here
Try it out here
Local search getting better and better
Search: The Next Generation
Social Media
Reaching the “OMG-WTF” crowd
Apple
You can wait for the price to fall. iPhone costs to decline 20% per year
Ever wonder how Cingular got the deal? Verizon passed.
Microsoft
Admit it, you want to see some screenshots…Vista Gallery
A little trip down memory lane…Windows visual timeline
And who could forget…The Blue Screen of Death?
Just this side of creepy…. search that remembers you, and everything about you. And you have to opt out to avoid it.
Nice to know we’re contributing. Google quarterly ad revenue tops $1 billion
Amazon
$3.99 billion, and still not enough sales.
Yahoo!
With a revamp of Yahoo! Search, you’ll need the company’s tip sheet
And a bit more succinctly on their blog
Marketing
Do you think emailing needs improvement? Jump on the bandwagon with this ClickZ columnist.
Manage your customer experience—and solidify profits.
Ten great tips for the Web-newbie entrepreneur
Search and RSS
Guess what? Google wins. Search engine rankings for December, 2006
RSS the next save in permission marketing? You decide.
B-2-B prequalifying with online ads—a good strategy
Blogs
In blogging, links are important…
…here’s five strategies on how to get more…
…and here’s how to write posts others will link to.
Microsoft
“Near total non-excitement.” But check it out anyway: a first look at Windows Vista
How Microsoft is doing in the market
What more do they want? They’re already a verb. Google wants to be YOUR Internet.
A little peak at what they’re up to: Google Video and YouTube
Cornerstone content: the key to Google
Amazon
Amazon enters the tags, plogs and wiki race.
Amapedia, new wiki for products by Amazon
Yahoo!
Interactive search results: Yahoo! bringing in some Web 2.0
Around the Web
Stickiest brands on the Web, December 2006
Sticky nuggets for improving your Website
Marketing
Great small business mindset tips from Neil Anderson, president of The Courage Group
Linkbait:
“The linkbait way of link building is a mindset. To do it well, you
need to … focus entirely on providing value to your clients…”
Quote of the week: “I was trying to read a news article and realized
the dancing mortgage people were eliminating all rational thought from
my brain.” On the other hand, those ads work.
Resistance is futile: Old-media ads meet Internet selling
Beat traffic cost inflation with some sure-fire ways to add value
Search and RSS
One-word keywords not enough: two- and three-word queries are the norm
What is “search scent,” and how do you use it?
Social Media
Evolution of social networking: DayZLoop targets teens
Apple
The rising tide raises all the boats: iPhone good news for flagging Cingular
50 percent margin on each iPhone sale? Not bad!
Yet there are always naysayers…
Just when you thought you had it figured out, Google updates AdSense policies
Amazon
Recommendation engines: the fine art of upselling
Yahoo!
New offering from Yahoo!: Web site for personal finance
Blogs
Blogs growing, and supporting online versions of print: traffic up 210%
Around the Web
iSnooze—Just what it sounds like
Tell me something I didn’t know: Americans relying more on the Web for political news
Marketing
Think of your clicks as people, and generate better results. From ClickZ.
You’ve heard of MySpace, you’ve heard of Facebook. For a quick intro to social media, check this out from Web Marketing TODAY.
How not to design your Website backwards
Especially for real estate: Five ways to use the Internet to make money
Search and RSS
Interview with Harte-Hanks search guru Jeanne Kocsis
For SEO, it’s linking, linking, linking
Do natural search, paid search or metatags still work?
Apple
Of course, the big news this week: Apple iPhone
Frankly, you can hardly call it a phone. From the New York Times.
Take it for a spin with the mouthwatering Apple tour.
Find a quick feature list here from Read/WriteWeb.
Apple “reinvents the phone”
Columnist David Pogue answers iPhone frequently asked questions
But not everybody’s happy. Cisco sues over iPhone name
CNET dissects how Apple could keep the upper hand
Microsoft
Not to be upstaged, Bill Gates wires your house
Blogs
Bloggers starting to meet off line—wow, face-to-face discussions! Unheard of!
25 great tips to optimize your blog
Around the Web
New look for an old publication: Wall Street Journal gets a facelift
Marketing
E-Commerce–$100 Billion in 2006, 25% increase year-on-year
Opt-ins are not forever? Great advice on email list pruning.
Bulk email not a do-it-yourself thing: Six Reasons Why You Need an ESP
Search and RSS
Part 2 of ClickZ’s two-parter on SEM and SEO
“The Sausage Manifesto“: What’s really in the PPC Sausage
Sometimes a slice is better than the whole pie. Vertical search narrows the field, and is bringing results.
If you can’t beat ‘em, join ‘em. Google foray into China.
Phew! That was close. Google security breach.
Google share not as big a slice of the pie: keyword inflation, low conversion rates are sending merchants elsewhere
Wiki search – better than Google?
Other search engines in the offing as well.
Microsoft
Which do you like better? IE vs. Firefox: browsing the browsers
The evolution of the PCs—get ready for amazing new features in 2007
Amazon
When Google leaves a vacuum, you know someone’s gotta fill it. Check out Amazon’s Askville.com.
More on Askville
And now you can get even more stuff with the retail giant: Amazon launches independent Endless.com
Around the Web
Vote for your fave pics from the Mars rovers
Web Trend Map 2007. What happens when the Web looks like a subway map.
Looking Forward, Looking Back at Year-End
Read/WriteWeb users predict the biggest Web trends of 2007
“I don’t think the success of the iPod can continue in the long
term, however good Apple may be.” Bill Gates, 2004. Check out the 2006 Foot-in-Mouth Awards
Marketing
Trends in advertising: green, online and user-generated
Battling churn in 2007: a fight that’s essential to win
ClickZExperts covered a lot of ground in 2006: loyalty, CRM, e-mail, user experience
SEM and SEO: Do you need to be a rocket scientist?
E-Commerce
Everyone makes it easy to buy online. Make sure it’s just as easy to return.
You’d think e-commerce would help procrastinators—instead, they just put it off until even later.
Wikipedia takes aim on search. Google threat?
“A year’s worth of search speaks to our collective consciousness”: 2006 Year-End Google Zeitgeist (be sure to click through all the tabs)
Methodology of the Zeitgeist data
Apple
Apple cleans up their act, restating earnings and clearing Jobs
Microsoft
No rush to adopt Vista …
… and maybe it’s a good thing: early Vista flaw
Amazon
Twelve years and going strong: Amazon.com again has its ‘best ever’ sales
Blogs
Using bloggers as test cases has risks: not everything they say is positive
Where do you go to search for a blog? Google v. Technorati
Around the Web
Spam and viruses an increasing risk
“Happy New Year”: Watch out for worms
I mean, we knew he was running anyway, but a Web slip-up told us a day early about John Edwards’ 2008 presidential bid
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