Internet Ads Grow; Google Sees Slight Decline

IDC reports that overall Internet advertising has grown 27% year over year to $25.5 billion in 2007. The fourth quarter of 2007 grew about 28% over the fourth quarter in 2006 to $7.3 billion.

Google's growth for the first time in two years was actually a decline. Google's market share was down 0.5 percentage points to 23.7% in the fourth quarter compared to the third quarter of 2007. Overall, Google's estimated income for Internet ad sales grew by 40% in the fourth quarter of 2007, but "its year-on-year growth rate in the quarter before had been 50%," said IDC.

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