What happens if your site gets 'blacklisted' by Google? from Hitwise illustrates how dramatic a Google penalty can be to a company's success.
Hitwise collected search data and upstream traffic for searches for 'car insurance.' The search term saw a 31% increase in share of searches by the week ending 29th December. Around January 26th, GoCompare dropped to page seven from the number one results. Hitwise captured the traffic loss for the site. The number one position, at that time, was "capturing 17.49% of the all search traffic from the term." GoCompare saw a 87% decrease in traffic for that search term due to the Google penalty.
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