The Wall Street Journal is reporting that the “initial test” of running Google ads on Yahoo search results had “positive results” and is thus moving forward. A range of blog posts offers speculation and cynicism about the story and what it may or may not represent for the potential MicroHoo deal. The original test was announced on April 9 and was slated to last “up to two weeks.” Today is April 17, one week and one day later. This suggests the test was already running when the announcement was made.
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