Google's rumored foray into managing television ads with its AdWords platform has entered the next phase with a limited trial program over EchoStar's Dish Network across the U.S. and Astound Cable, a local cable system in the Bay Area.
The tests, which were spotted last month, were announced last night by Google and EchoStar. A small group of advertisers are participating in the test, and more will be added as it progresses, expected to be in a "relatively short time" according to Keval Desai, director of product management, Google TV advertising.
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