Google Releases New Link Reporting Tools

For years, Google’s
link: command (and see
here) has deliberately failed to show all the links to a website. This came
out of Google’s fear that site owners simply wanted the data to try and
manipulate rankings — which was pretty true.

Instead, they only provided a

sampling of backlinks. Today, that changes.
Google Webmaster Central is
rolling out new support allowing you to view and even download thousands of
links to your site (official news

here and

here).

You still won’t get absolutely all the links Google knows about. In
particular, links to any of your pages contained in Google’s

supplemental index won’t be shown. But despite this, the amount of links
reported will likely be massive compared to the “regular” link lookup command.
For example, consider this query:

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