The quality score update to Google's ad ranking algorithm announced last week is now live, according to the Inside AdWords blog. That means that within the next four days, minimum CPC rates for all ads have now been re-calculated with the new weighting system applied for elements like historical performance of a given keyword, relevance of keyword to ad text, landing page quality, and other factors.
While all of these factors have been incorporated into the ranking system for more than a year, the new algorithm is expected to be more lenient on new ads, without historical data, while also being harsher on ads in other areas.
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