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Google & Other Search Engines Dominate Traffic Drivers To Wikipedia

When writing about
Powerset this week
, I covered how its hopes to gain Wikipedia users was
complicated by the fact that Wikipedia itself gets so many people from search,
rather than direct navigation.
New stats (PDF)
from Nielsen Online reaffirm this — four of the five top referring sites to
Wikipedia are search engines, with Google by far the leader.

Click to continue reading…

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