Hitwise released a graph that shows Google Calendar growing at an astronomical rate, reaching the same number of visits as MSN Calendar in late December. If GCal continues its growth, it may have already topped Yahoo’s Calendar to become number one in market share. Google Calendar stood, at the end of 2006 (and only 9 months on the market) at .0043% of all internet visits, above MSN’s .0040% and within striking distance of Yahoo’s .0051%.
Why is Google succeeding so quickly? I suspect it is a case of Yahoo and MSN failing to convert their larger email userbase into calendar users through poor promotion. Google ties Calendar very well to Gmail, inviting you to add appointments mentioned in emails to GCal, as well as linking to it in the upper-left hand corner of every Gmail page. That, plus the fact that Gmail’s smaller userbase is likely more savvy and more likely to know about Google’s Calendar, means Google, despite a smaller userbase (in the email segment of their products, compared with Yahoo/MSN) means a significantly higher percentage of users taking advantage of Google Calendar.
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