Google boss Eric Schmidt was interviewed by Maria Bartiromo of CNBC. Some excerpts from the longer transcript:
On innovation and the next big thing
<<Eric Schmidt: I’ve always thought that the scariest piece of innovation is knowledge understanding and language translation. I don’t understand how it works, but to watch a computer – literally watch it – read something in English, dissect what it’s about, translate it into a language that I don’t speak and having that other person say, “Wow, that’s incredible,” to me, that’s magic. And it isn’t magic, it’s just very good computer science, very good artificial intelligence, very good physics. And that’s where we are.>>
On problems entering Asian markets
<<Eric Schmidt: In China, of course, there’s all the issues of regulation and censorship. We delayed our entry for good reasons*, and as a result we’re not number one there.
In some of the other countries, it’s because we didn’t get the language right. (...) So, for example, all the words in Thai are put into one very long sentence. They don’t have word breaks. So developing the technology to do that right and then search and index against it took us a little while longer.>>
On Google’s biggest challenges
<<Eric Schmidt: I think it’s internal. It’s the ability to manage the creative process, deal with the complexity in what is a relatively large company, in terms of people, who’s doing what. We have 50 development centers all around the world, people in different time zones, “Are you doing that? Are you doing that? Do I work with you? How do I check in my code?">>
On long-term goals
<<Eric Schmidt: We’re really focused on this huge opportunity before us, which is automating the trillion-dollar industry that is advertising. We won’t get all of that, for sure, but we should be able to get a significant part of that over the lifetime, certainly of my service to the company. And our goal is to build this into an institution that lasts for many, many years (...)
Well, our number one priority is end-user – end-user happiness. Literally, are people happy with the results that they get using Google search? (...) The way we pay for it, of course, is by improving our advertising solutions (...)
Our next big play is in this applications phase, where we think people spend a lot of time online with information, and we can help them, whether it’s their e-mail, which is an easy one to understand, but what about their personal data?** What about their spreadsheets and their calendar, keeping it all there? (...) If we do that right, they can do it on mobile phones as well as at home, in their office and on a Mac and on a PC (...)
We’re working with the corporate customers to do the same thing inside their networks as we do with consumers. (...) [T]hose customers we will have for 20 or 30 or 40 years as they build into our model.>>
[Via Techmeme.]
*Compare to press day 2007, “Our China traffic and China business is booming right now, so it looks like the strategy is working. My only regret is we should have done it much sooner. But it just took this long process to figure out what the right sort of “Google-value based” answer was.”
**Does Eric imply email is not personal data?
[By Philipp Lenssen | Origin: CNBC Interview With Google's Eric Schmidt | Comments]
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