Click Forensics, Yahoo take on click-fraud cases from News.com reports that in part of the Click Forensics & Yahoo partnership, they have teamed up to build a new software tool to detect click fraud named, Factr.
Factr, Fully Automated Click Tracking Reconciliation, automatically queries Yahoo’s search ad platform when Click Forensics detects click fraud. The tool provides automated detection of click fraud and streamlines the refund process with Yahoo.
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