B2B Firms Get Niche Targeting With Vertical Search Engines

Instead of fighting the Google and Yahoo wars, B2B firms should find better results by searching for and submitting sites to Vertical Search Engines and Directories.

By Pandia Guest Writer Jason Prescott
Business and professional users searching for work-related information on the web are having a hard time finding needed data through general search engines like Google and Yahoo.

A 2006 study by Outsell reported a 31.9 percent failure rate among business users when researching topics on major search engines.
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