When monitoring what people are saying about you and your brand online, you have two main choices. You can use Google Alerts as well as search a variety of social media and social networking sites manually or you can pay a reputation management firm to do expensive monitoring for you.
Now you have a third choice. Andy Beal, who specializes in online reputation management, has launched a site called Trackur that enables you to set up monitoring across a variety of sites on a set of keywords at a much lower price than reputation management firms generally charge.
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