Adobe recently announced their final release of the Acrobat Pro 9 software line, touting new video capabilities that are meant to provide a wider range of interactive publishing capabilities, along with improved engagement methods for end users. What’s unmentioned in Adobe’s press releases on the Acrobat 9 series is that there are some special benefits for search engine marketers. Acrobat 9 may be the first all-inclusive software program that can implement, distribute and event optimize video for search results, into a user-friendly and inclusive software platform. That’s a big plus for most search optimizers who are looking to take advantage of the video space, but lack video post-production technical skills.
Recently I interviewed Michael Folkers, Group Product Manager for Adobe Acrobat to discuss more of Acrobat 9’s video features and the new advantages for SEOs with the latest software release:
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