A Conversation with Google’s Director of Print Ads

PaidContent's Rafat Ali has posted an audio interview with Tom Phillips, director of print ads at Google, which he conducted last week at a VC event in New York. "Dealmakers Summit: My Q&A With Tom Phillips of Google" gives a good overview of the program, which Google is hoping will extend its online auction platform into offline ads, in partnership with 30 newspaper companies representing more than 500 daily newspapers.

UPDATE: I listened to the 30-minute interview (yes, you're welcome), and found some interesting highlights:

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