Keyword Research: Understanding the Mind of Customer

Keyword research is the search for keywords related to your website. This also involves an analysis of the keyword that yields the highest ROI. Keyword Research is the first step towards optimizing your website and for the pay-per click campaign. This research involves an in-depth study of the keywords that people use in order to search for your products or services via the search engine.

Keyword Research consists of three major steps:

Keyword Identification
This involves finding as many keywords as possible related to your web site. In other words, keyword identification is about finding the keywords that your target group is using. There are many online tools that are available that will help speed up this process. You can to organize your keywords according to their popularity.

ROI Analysis
In this step, the most valuable keywords for your web site should be short listed. For this a good knowledge of the behavior of your target group should be available to you. The most generic keywords are the most widely searched, but also the most competitive, and sometimes bring mediocre conversion rates. Generally, phrases that most accurately describe specific qualities of a site yield the highest ROI. It is recommended that you select one to three unique keywords per page.

Competitive Analysis
Here we analyze the strength of competitors for potential keywords. Competitive factors include how attentive sites are to optimization issues and the number of relevant inbound links they have received.