Search Engine Marketing Resources

Industry Events:
Search Engine Strategies (SES) Conference
Search Engine Workshops
www.searchengineworkshops.com

Professional Organizations:
Search Engine Marketing Professional Organization (sempo)
The sole purpose of this organization is the consumer education of search engine marketing. If not for anything else, you should check them out for their in-depth glossary of internet marketing terms.
www.sempo.org

Direct Marketing Association
The Direct Marketing Association is the core trade organisation for all companies involved in direct marketing in the UK. This site should be your first point of call for information on industry guidelines and best practice, as well as forthcoming events.

Institute of Direct Marketing
The Institute of Direct Marketing is Europe's foremost educational and training centre for direct marketers. It offers a wide range of information services and training courses including seminars, diplomas and in-company training.

Keyword Research Tools:
Tools for keyword research and identification.

Wordtracker
Overture Keyword Tool

Search Engine Marketing Guide - Free online tutorial from Lycos that explains basic Web site optimization, title and meta tag usage.

Other Search Engine Marketing Resources Worth Checking Out:

• Search Engine Guide: Guide to finding specialized directories.
  http://www.searchengineguide.com/
• Search Engine World: Free tools, linkage reporter, and weekly updates on your link popularity.
  http://www.searchengineworld.com/
• Link Popularity Check: Check to see how many inbound links you have to your site from others.
  http://linkpopularitycheck.com/
• Meta-Medic - Combination webspider and syntax checker checks your meta tags.
  http://www.northernwebs.com/set/setsimjr.html
• Robots.txt: A source of information about the Robot exclusion protocol.
  http://www.searchtools.com/robots/robots-txt.html
• Webmonkey: Lots of stuff here to keep the monkey off your back!
  http://hotwired.lycos.com/webmonkey/
• SearchEngineWatch: Probably one of the best forums on the Internet. Excellent community of web professionals offering advice on all webmaster/SEO issues.
• WebmasterWorld: Site offering a plethora of information on Search Engine Optimisation (SEO) and Web Development related issues
• Search Engine World: Danny Sullivan's respected outlet of Search Engine Optimisation news and information.
• Search Engine Guide: Robert Clough's Search Engine Optimisation news resource.
• SearchEngineBlog: Peter Da Vanzo's excellent blog of recent search engine related events.
• High Rankings Advisor: Jill Whalen's informative and open newsletter concerning the latest topics on search engine optimization and web design.
• Pandia: IExcellent SEO news and info site from Per and Susanne Koch.
• The Search Light: Kalena Jordan's respected Search Engine focused newsletter which features interviews with search engines and directories on a regular basis.
• MarketLeap Link Pop: Useful tool to check your incoming links across various engines.
• Positiontech: The first and in our opinion, the best portal for paid inclusion into Inktomi, Ask Jeeves and Fast. Also provide trusted feed facilities to all search engines who accept feeds.
• SEOChat: Like WebmasterWorld one of the better search engine related forums on ther web.
• Pandia: IExcellent SEO news and info site from Per and Susanne Koch.